MEDIA KIT
PRINT | DIGITAL | WEB



SPECIAL 2017 MID-YEAR PRINT RUN FOR WEDDING SERVICES

DEADLINE
5/1/17

MID-YEAR PUBLICATION DATE
7/1/17



2018 ISSUE

DEADLINE
10/15/17

PUBLICATION DATE
12/20/17



 

THE BAY AREA'S LONGEST PUBLISHING WEDDING MAGAZINE

TODAY'S BRIDE is indisputably the longest publishing, most widely recognized wedding magazine in the bay area.

Consider this—since we entered the marketplace in 1993, 21 bay area wedding magazines have closed their doors. Several were glam and sexy; some were local city magazines trying to expand their franchise; others were national titles. The one thing they all had in common is that they failed to reach, capture and deliver bay area brides to advertisers.

In light of so many defunct bridal publications, the question begs to be asked
How does Today’s Bride remain such a powerful and reliable advertising resource,
when so many others have failed? The answer is simple−distribution and content.

Our mantra since the company was founded in 1993 by publisher Cristine Thomas,
has been, and will continue to be, "Distribution! Distribution! Distribution!"
And when it comes to content, we provide exactly what the bride is looking for
smart, straightforward planning advice and volumes of realistic ideas for today’s real brides.

THE INDUSTRY
This coming year the bridal industry will generate over 72 billion in consumer spending
Over 2.3 million weddings will occur with an average cost of $31,200 per wedding
A range of 50-75% of the wedding expenses will be paid for by the to-be-weds

Although the market remains consistent in size, the consumer is changing. They’re older, more sophisticated, more informed and financially independent. They’re prioritizing which elements of the wedding are most important to them and allocating budget accordingly. They’re trimming the guest list and focusing more on the quality of the event than the size.

THE AUDIENCE
•  Average age in the bay area: bride 31 / groom 34
•  Average combined income: $128,300
•  16% of couples will spend more than the national average of 31k
•  84% of couples will spend right at or below the national average
•  The bride is still at the center of wedding decisions, but 77% of grooms
    will take an active roll in the planning process  
  

Publishing since 1993, Today’s Bride continually evolves based on results from our bridal focus groups. Every issue boasts additions and changes based on what our audience−today’s brides−divulge about their usage patterns, preferences and priorities.
By focusing on exactly what our audience is asking for, we garner a higher usage rate than traditional wedding magazines, resulting in increased advertiser response.

DISTRIBUTION IS OUR #1 PRIORITY. It’s a fact−no matter how beautiful the publication, if it doesn’t make it into the hands of the bride, it cannot deliver a response.  

You’ll find Today’s Bride at more wedding related locations, bridal events and newsstands than any other wedding publication in the market. Our targeted, multi-layered distribution network ensures Today’s Bride is everywhere the bride and groom go, reaching them at
the earliest planning stages possible.

Today’s Bride is available at Barnes & Noble, independent bookstores, Target and select grocery markets throughout the Bay Area where it is sold at a cover price of $5.95. 

Today's Bride
also commands a high profile at bridal salons, jewelry stores, venues, bridal shows, client retail and boutique wedding events, where it's distributed at no cost.

CIRCULATION
33,000 concentrated exclusively in the San Francisco Bay Area

DISTRIBUTION NETWORK
20% newsstand sales
25% bridal shows and boutique wedding events
20% bridal salons and trunk shows
30% jewelers, reception sites, client retail, website orders, etc.

5% industry professionals--venues and service providers

MONITORED DISTRIBUTION
All bridal related distribution locations are systematically monitored and restocked monthly by our distribution manager. Our diverse distribution network and full-time manager, ensure that Today’s Bride is the most aggressively distributed bridal publication in the Bay Area.

WE UNDERSTAND OUR READERS' desire for inspiring ideas, fresh and enlightening perspectives and practical planning tools.

Throughout Today’s Bride magazine and website we create a canvas that tantalizes the
eyes and inspires the soul. With style and romance, we provide the breadth and depth of information and inspiration couples’ need to plan the most spectacular of all soirees−
their wedding.

Today’s Bride features the sophisticated graphic appeal and local resources to attract even the most discriminating, affluent bride. At the same time, we carefully balance our content to accommodate the other 84%: the mid-range, price sensitive brides.

With nearly 75% of the expenses now paid for by the bride and groom, we’re seeing a growing trendpriority purchasing. This makes our range-of-appeal more important than ever. No matter what economic level a couple enters the matrimonial market place or how their priorities evolve, Today’s Bride meets the need with quality content and a range of resources.

TODAY’S BRIDE FEATURES
•  50+ pages of Style + Design tablescapes
•  QR codes to Style + Design videos
•  28+ pages of Real Weddings
•  16+ pages of Fashion Features
•  18 categories of smart and savvy planning advice, tips and tools
•  220+ local sites and services
•  Industry Pulse wedding industry event features


CLICK HERE FOR INFO ON HOW TO SUBMIT WEDDINGS + STYLIZED SHOOTS

TODAY'S BRIDE LEVERAGES A MULTIFACETED approach to reach, capture and deliver the highly coveted, must-buy consumer−today’s bride.

With distribution concentrated exclusively in the bay area, Today’s Bride garners a market share, usage and impression rate far higher than that of the thousands of sites and blogs vying for the brides' attention. That’s a powerful position for influencing where couples go next.

We know our audience is technically savvy. In addition to print, they want the flexibility and accessibility of internet and mobile interaction. We leverage the large market share generated by our print magazine to direct to-be-weds to our website (desktop, tablet + smart phone) and our digital magazine. By providing multiple options for accessing the same great content, we’re creating familiarity, keeping couples engaged with Today’s Bride.


OUR SUITE OF PRODUCTS + SERVICES
Today’s Bride print magazine
Today’s Bride digital magazine
TodaysBrideSF.com website + blogs
BayAreaBridalShows.com

Industry Event Calendar

Nearly 3,000 copies shipped or delivered to industry professionals
Social networking on Facebook, Twitter, Pinterest and Instagram
Weekly bridal and industry e-blasts with special offers, events and invitations
 

Advertising via multiple targeted media, generates marketing synergy and reinforces credibility. Multiple impressions from a healthy "ad mix" results in increased top-of-mind awareness and a heightened level of brand recognition by your prospective clients.

PRINT CONVEYS A LEVEL OF PROFESSIONALISM and credibility... something that isn't always evident online where companies can pay
$10-$25 to get their ad on a website.

If you want to build credibility and brand confidence, print is still considered one of the higher quality mediums, simply because of the price. Consumers know print is more expensive than web, therefore assume the advertiser is established and successful.

A study conducted by Dynamic Logic on behalf of the Magazine Publishers of America measured the total increase in purchase intent for a variety of products. Television
accounted for a 30% increase, online tallied 13% in increase, but dramatically---
magazines represented a 56% increase
.
In other words, magazines blew the
other two media away in driving positive shifts in intention to buy.

SUPPORTING RESEARCH & STATISTICS  source~magazine.org
pg.  9 |   91% of Americans read magazines
pg. 15 |  Magazines are #1 in reader engagement
pg. 16 |  People are most influenced and inspired by magazine media
pg. 17 |  59% of readers took action or plan to take action due to exposure to print ads
pg. 26 |  Print is #1 in triggering QR code response  pg. 26
pg. 87 |  Number of print magazine in US grew from 6,243 in 2003 to 7,390 in 2013
pg. 94 |  The top 50 print marketers in the US spend $7,563,839,371 annually

Print works!
Click to view video.

SITE
Find a Venue
Find a Service
Editor’s Blog
Style + Design Blog
Inspiration Gallery

BANNER
300 x 250 pixels
300 x 140 pixels
140 x 140 pixels

Rates vary per category level--A,B,C or all

PROFILE
Venue / Service Profiles
Additional Categories

PROFILES
Up to 350 words 'About Us' copy
Image gallery of up to 20 images
Social media and video links
 

FEATURES
•  Video Lounge
•  Real Weddings
•  Planning
•  Destination Weddings
•  Responsive Design

RATES
........... $100 to $360 mthly
........... $  80 to $240 mthly
........... $  60 to $180 mthly*

*Requires a venue or service profile

RATES
........... $60 mthly
........... $20 mthly

INCLUDE
•  Contact info: address, phone, website link
•  Request Availability email form

VENUES
Full Page .... $4,490

WEDDING SERVICES
Two Page Spread ................................... $7,190
Full Page ................................................. $4,490
Editor's Review 1/3 page  ..................... $2,990

BRIDAL SALONS + BRIDAL SHOWS
Full Page ................................................ $4,490
Two-Thirds (2/3) .................................... $3,690
One-Third (1/3) ...................................... $2,990
One-Sixth (1/6) ...................................... $1,990

ANNUAL PACKAGE INCLUDES
12 month insertion in Today’s Bride print + digital version
12 month profile on
TodaysBrideSF.com
Listing in the Advertiser Index

One comp ad design

PREMIER PLACEMENT
PACKAGES
Back Cover .................................................................. $11,290
Inside Front Cover + Page 1 (2-page) ................... $11,290
Inside Back Cover + Last page (2-page) .............. $11,290
Guaranteed Placement is an additional 15%

ADDITIONAL SERVICES
Venue Guide Matrix Listing ............................................... $350
Full Page Bleed is an additional 10% ............................ $450

PAYMENT OPTIONS
50% with contract / balance over 3 months •  5% pay-in-full discount
Extended terms available with auto-pay •  Rates are net / non-commissionable

AS A MAGAZINE WE USE A VALUABLE RESOURCE−trees, to deliver your message to 33,000+ brides and industry professionals every year.

As an environmentally responsible company, we’ve made a commitment to green standards for both the creation and disposal of our product.

THE CREATION
•  We print the exact number of books needed to saturate the bay area
•  We limit pages by running extended content on our websites and blog
•  We use printers and paper companies who are FSC and SFI certified
•  All inks used are vegetable-based
•  All paper used is Elemental Chlorine Free
•  All paper, inks, coating and bindery glue are 100% recyclable
•  Paper is purchased from manufactures who plant 4 trees for each 1 cut
•  Our paper manufactures are all located in the US (reduces travel distance)
•  Our office is paper-free

THE DISPOSAL
• Today’s Bride is 100% recyclable

 CONTACT US   |  SUBMIT WEDDINGS + STYLIZED SHOOTS  |  TOP 5 REASONS TO ADVERTISE | REQUEST A COPY
TODAYSBRIDESF.COM  |  TODAYSBRIDESF.COM/DIGITAL