As the OG indie bridal shop, Lovely redefined the wedding dress shopping experience by straying from the norm of traditional bridal retail. We believe in inclusion and individuality. We empower our brides to celebrate their authentic selves. We promote body positivity and self love. We are a sisterhood, #ourlovelies.
In our collective of 17 bridal shops across the country, we have created spaces where you can create memories and a sweet Instagram moment. We are all about experiences IRL.
And because we know our modern-minded lovelies want to feel knowledgeable and empowered while dress shopping, you can view our wedding dress collections online, including prices, by location. Hooray to more transparency in the bridal business!